The Sky Is Falling…Or Is It? Dissecting the April 21, 2015 Google Mobilegeddon

Google Mobile Change

A lot has been discussed throughout the media on Google’s decision to change its search ranking algorithm on April 21,2015 for pages that are not considered to be mobile friendly. Does this mean that you site will no longer be found in Google? Will your site be permanently placed in the mobile search “penalty box”? Will cats and dogs finally decide to be friends (who knows…that actually might happen)? This article will help clear the confusion, and give you an action plan to ensure that your site can be found on mobile searches using Google.

What is Mobilegeddon…and frankly…why should I care?
Google has been rather passionate for the past few years that owners of web sites listed in their search engines provide the best possible mobile experience for its users. Much like your Mom who has asked you to clean up your room, to do your homework, to eat your broccoli (sorry Mom – not happening), Google has figured that their pleas have fallen on deaf ears. Consider this Google’s “tough-love”. On April 21, 2015, pages indexed in Google that are not mobile-friendly (you can check whether your site is considered to be mobile friendly at will be listed rather considerably below those pages that are mobile-friendly.

This is the end…the sky is falling…my search listings are going to be forever destroyed in Google!
That would be a bit of an exaggeration. Your page’s mobile search ranking WILL be adversely impacted in a Google search if it is not mobile friendly. On a positive note…if you choose to make just your home page mobile friendly by April 21st, its listing won’t (yes I repeat won’t) be impacted by Mobilegeddon. That’s where I would start if you are on a budget. Get your home page mobile-friendly, then work to make your site’s remaining pages mobile-friendly in order of each page’s importance.

I’m not convinced. I don’t care! You can’t make me make my site mobile! I don’t even like phones!
I don’t like mobile phones either, especially after 5:00 pm on weekdays or on weekends. However…you can bet that your customers like their mobile phones and are probably using it right now to find a service or product they are interested in. If your site is not mobile-friendly, and they are looking for a product or service you offer by using their mobile phone, they will find lots of listings for that match their search criteria. Sadly, non-mobile-friendly pages on your site will not be listed in their search results.’re starting to convince me. What does mobile-friendly mean?
The short answer is that your site is easy to use on a mobile phone. That means that the type is easy to read, buttons are not crowded, forms are easy to complete, the site is easy to get around. That doesn’t mean that, well, my site that was designed 3 (or many) years ago scales “really” well on a phone, and if you “stretch” the content, the site is “kind of” usable. Check your web site out on a phone. If it is hard to read, use and navigate, it’s time to optimize.

Help me Obi Wan Kenobi! What Should I do Next?
Decide if your business relies on mobile search results. Okay..STOP! Your business DOES rely on mobile search results. Create an action plan TODAY. That should include mobile-optimizing your home page as close to April 21st as possible. Don’t stress over April 21st. If you can’t make that date (most companies won’t be able to) work to get your home page optimized as close to April 21st as possible, submit an update within Google Webmaster Tools to “Fetch As Google” the home page of your site, then proceed to mobile-optimize the rest of your site and submit “Fetch As Google” updates as those pages are mobile-optimized. If all of this sounds like you’re in a Peanuts’ cartoon listening to the teacher at the front of the class, don’t stress…we can help.

If you have been waiting for the right time to make your web site mobile-friendly, now is the time. It is good for your customers, and great for your bottom line.


Want to learn more about how we can help prepare your website for the upcoming changes to Google?  Click Here or give us a call at 425.277.5005.


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3 Building Blocks For Creating An Unforgettable Brand

Branding. This word can paralyze a lot of business owners. Many think branding is your logo, business card, colors and the marketing of your business. Actually there is more that goes into branding than just the visual face of your company. By skipping right to the visual creation of your brand, you are skipping some very important steps. The most important being, who exactly are you and who are you trying to attract.

Many times, who you are trying to attract is someone just like you. Someone who is in the middle of your story or journey but not who do not know how to break through.

Before you can communicate who you are to your potential customer and create the eye candy of your visual brand you need to get clear on three things…

  1. Who are you?
  2. Identify just who your ideal client is.
  3. And… know how best to reach them – in other words, where are they hanging out, what attracts them and how will you gain their attention.

Skipping answering these questions when creating your brand (visual brand, written brand and spoken brand) is like building a house right on the dirt and skipping the step of pouring your houses sturdy, concrete foundation.

Because of this, it is important to start at the begging of creating your brand story. The “Once Upon A Time” so to say story of how you can help them. You have the background and knowledge of how to do just that.

From there, you will need to know your uniqueness – how you are different – and then know how you are going to position your brand to stand out. After all your market place can be a noisy place.

Once you have gotten clear on your brand as a whole and have that clear brand strategy, it is then time to create your visual face of your company.

This process can take time. Don’t get frustrated, just keep moving – this is an ongoing process evolving as you and your company evolve. So, stay the course and keep your eye on the prize – a well rounded brand.


Want to know how to create your unforgettable brand for your business? Check out this presentation by Gina O’Daniel presented on eWomenNetwork’s Success Institute? Click Here to watch.



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12 Easy Steps to Strategic SEO


A company’s website not only needs to appeal to its ideal clients but, those clients need to be able to find them when searching online.

Once you create your website, don’t let it be the biggest secret out there. Your website isn’t a Field Of Dreams. If you build it, they might not necessarily come.

Here are some tips that you can use to help you with your search engine strategy.

  1. Create a unique page for each of your products or services.
  2. Make sure that you don’t try to put everything about your company in detail on one web page.
  3. Make sure the most important content is located at the top of your web pages, above the “fold”.
  4. Use semantic mark up. In other words, use H1, H2, H3 tags to introduce the most important portions of content on your web page.
  5. Make sure that your web pages include Meta Tags.
  6. Make sure that the content on your web pages support that page’s Meta Tags. In other words, the Meta Tags describe the content that is located on your web page.
  7. Make sure that the Title Tag of your web page matches your Title Meta Tag.
  8. Create a XML Site Map and submit it to Bing, Google and Yahoo.
  9. Open a Google Webmaster Account and use Google Analytics.
  10. 10. Open a Bing Webmaster Tools Account.
  11. 11. Add video to your website (but only if it is high quality video that supports your products, services or brand).
  12. 12. If you are using WordPress, make sure to install a SEO Plug In.

These tips can help your website become a magnet to your ideal customer. Keep in mind, there are two parts need to be satisfied on your website for a customer to contact you. They need to find your website and they need to be compelled to act. In addition to preparing your website’s SEO strategy also ensure that your website is compelling to your ideal customer both visually and through its messaging. When all of these are aligned, it is easier for a potential customer to say yes and see your company as the only one they want to do business with.

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Branding 101 – Why Brand?


Because branding is the cornerstone of putting the polish to your business appearance, I thought I would revisit a post that we originally was posted in March 2011. Just as the picture says above. Branding is not a one time thing – it is an ongoing process that never ends. As your business grows, your branding, marketing and website should be growing with you. Take a look and see how you can put a little polish on updating your branding. Happy reading.

The question that we get asked often is “what is branding and why is it important?”  The simple answer is branding is important even if you are a small one-person business.  You are your brand.  As competition creates numerous choices, it is important to emotionally connect with your customers, become irreplaceable, and establish lifelong relationships.  People fall in love with brands, trust brands and believe they are superior over other like brands.  A strong brand stands out from the crowd.

Brands have three primary functions; navigation, reassurance and engagement.  In other words, brands help customers choose from a array of choices, communicate the quality of their product or service-reassuring the customer they have made the correct choice and use imagery and language to encourage that customer they can identify with the brand.

When designing your brand ask yourself …

  • Who are you?
  • Who needs to know?
  • Why should they care?

Think of your brand at the center of everything you do and say.  The rays that spear from the brand are called Brand Touchpoints.  These touchpoints appear as many forms such as:

  • Printed materials such as business cards, advertising,publications, postcards, and flyers
  • Online experiences such as your website, social media posts, blog posts and e-mails.
  • Customer/Potential Customer experience with your company (or representatives of your company) such as networking, presentations, telephone conversations, and if you have office space, your environment.

Each touchpoint is an opportunity to increase awareness and build customer loyalty.  You don’t define your brand; the public and your customers define your brand.  That isn’t to say that you can’t help formulate what they think of your brand by sending the correct marketing message on every “touchpoint” they experience. The design and appearance or identity of your brand is just as important as the experience they have using your product or service.  Your brand’s identity is tangible.  It appeals to your customers senses-they can see it, touch it, hold it, hear it.   Brand identity is an asset.  We suggest when starting to put your marketing pieces together, start with your company’s logo.  Why the logo instead of the marketing piece and then the logo?  Your company’s logo it is the jumping off point for many of your touchpoints.  It is an iconic representation of your company and the experience people will have with your company.

It is never too late to design or update your brand identity.

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