Branding. This word can paralyze a lot of business owners. Many think branding is your logo, business card, colors and the marketing of your business. Actually there is more that goes into branding than just the visual face of your company. By skipping right to the visual creation of your brand, you are skipping some very important steps. The most important being, who exactly are you and who are you trying to attract.
Many times, who you are trying to attract is someone just like you. Someone who is in the middle of your story or journey but not who do not know how to break through.
Before you can communicate who you are to your potential customer and create the eye candy of your visual brand you need to get clear on three things…
- Who are you?
- Identify just who your ideal client is.
- And… know how best to reach them – in other words, where are they hanging out, what attracts them and how will you gain their attention.
Skipping answering these questions when creating your brand (visual brand, written brand and spoken brand) is like building a house right on the dirt and skipping the step of pouring your houses sturdy, concrete foundation.
Because of this, it is important to start at the begging of creating your brand story. The “Once Upon A Time” so to say story of how you can help them. You have the background and knowledge of how to do just that.
From there, you will need to know your uniqueness – how you are different – and then know how you are going to position your brand to stand out. After all your market place can be a noisy place.
Once you have gotten clear on your brand as a whole and have that clear brand strategy, it is then time to create your visual face of your company.
This process can take time. Don’t get frustrated, just keep moving – this is an ongoing process evolving as you and your company evolve. So, stay the course and keep your eye on the prize – a well rounded brand.
Want to know how to create your unforgettable brand for your business? Check out this presentation by Gina O’Daniel presented on eWomenNetwork’s Success Institute? Click Here to watch.