Why SEO Isn’t Everything

Yes, you read that correctly, SEO isn’t everything.

Imagine this common scenario…. Company A spends a large amount of money on Search Engine Optimization because they have been told it would be the answer to attracting more customers.

True, SEO can lead them to the water, but will it make them take a drink?  The answer very well could be no.

Customers can flock to the website because you have the number one listing in Google but will turn away if your site doesn’t draw them in.  Here are 5 things you can do on your website to make sure you keep those visitors on your site … and best yet, buying from you.

1. Was your website created 2 or more years ago?  If so, it may be time for a facelift to make sure it represents your brand NOW not how it may have been when you designed it.
2. How is your marketing message?  Does it speak to your customers and potential customers, or is it a bunch of fluff?  If it is fluff, look for a way to freshen it up.  If this has you frozen in your tracks, try having a copywriter or Brand Messaging Specialist help you with your message.
3. Does your website look like a template with the standard generic information?  If you did use a template, make sure it looks like your brand with your brand messaging.  The last thing you want is for your viewer to come to your site and leave because they don’t understand who you are and what you offer.
4. Is your offer for your service to get their e-mail for your mailing list compelling and easy to find without yelling?  Try adding a product image (even if your product is a download) and make your opt-in area match your branding to grab attention rather than using loud colors that do more to detract that attract.  This will entice your viewer in to learn more instead of making them want to run for the hills.
5. If you have a “landing page” with an offer, can your viewer navigate to other parts of your site if the land there from Google, or are they stuck on that one page with nowhere else to go but move onto another site?  It is always a good idea, even with a landing page, to include your branding and navigation for a viewer to find out more about you where they can possibly buy more services.

A website should be a “living entity”, it should be kept fresh and up to date.

That doesn’t mean you have to have a blog to do this, but it does mean to make sure that your site is keeping up with you and your companies growth.  A website designer/developer can help you break through your website rut and put your on the right track to get the results you want from your SEO investment.

Remember that a website should be a “living entity”

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