Mama’s Got A New Pair Of Shoes

As we are closely approaching 20 years in business, we have gotten ourselves a new pair of shoes… and even a new dress… and are ready to party.

You see, as designers we are so busy creating and update our clients branding, that we often put our own branding updates on the back burner. It was time for us to make our own brand a client and work a little of our brand magic on us. After all, with almost twenty years in business, it was time for a little facelift (…and maybe even tummy tuck).

With that in mind, we went to work. We strategized, conceptualized, envisioned and created. And what we came up with very much encapsulated the essence of who we are as a company. Our new logo represents the colorful world that we evolve in with our new brand mark representing a color wheel made of “O’s” for O’Daniel. After creating our updated Brand Style, we had a lot more work to do. We updated our Website, Blog, Business Cards, Marketing Materials, EZine and more.

It has been a fun process, showing ourselves the TLC we show our clients. And we think the results are fabulous!

No matter how long you have been in business it is always good to stop, pause, review and make changes when needed to be to represent the company you are today and Brand Forward.



Gina O'Daniel

Gina is an award-winning designer and brand strategist with over 30 years experience in the design industry and has worked with small start-ups to large corporations both nationally and internationally to ensure their logos, business sets, marketing materials, signage, display advertising, social media design and website work together to ensure brand identity and maximize the company's image potential and profit.

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