Gina O'DanielStarbucks has started selling their Pumpkin Spice Lattes, September is here and the feeling of Fall is in the air.
It is that time of year to start planning for your businesses success for the upcoming year. By starting now, it will allow your team to assemble the pieces that need to be completed to start your new year off with success.
In order to have a plan, you first must begin with evaluating how is your current online and offline marketing campaign performing with attracting and helping to close new business? And, how can this marketing be improved or tweaked to increase your closing rates?
To help with your planning process, evaluate these key marketing areas…
1. Your Website
– Is your website Mobile-Friendly? In other words, does it view well and scale properly for mobile devices – tablets and phones?
– Is your website content up to date?
– How does your website compete with your 4 closest competitor’s websites?
– Is it time to add that Blog you’ve been holding off on to bring your site to the next level and showcase you as the industry expert?
2. Your Online and Offline Touch Points (Communication Tools)
– How are you communicating with your current customers, past customers and potential customers (those individuals who have had interest in your service offerings)?
– What touch points (communication tools) need to be added, revised or deleted to attract your customer of today?
– Are you using an online newsletter to communicate with your customers and potential customers? If you are sending bulk email through your regular e-mail system, now is the time to add this service to stay compliant with CAN-SPAM Laws.
3. Your Social Presence
– Are you using the social media services in your ideal customer’s pool? In other words, are you being social where your customers are hanging out?
– In those social media outlets, is the visual face of those social pages using your business branding elements?
– Are you active on your social media pages or are they growing cobwebs? Do you need to set up a social media calendar or schedule your posts to help you stay active with your business community?
4. Your Branding Elements
– How is the visual face of your company – your logo and design elements? Does it look tired, wrinkled and need a little Botox or a face-lift?
– Is your branding elements relatable to your customers of today?
– Is your logo, business colors and branding elements still representative of your businesses vibe?
5. Your Print Marketing
– How is the design of your business card? Are you still using the one you threw together quickly using a template at Kinkos or Vista Print?
– Is your business card’s contact information up to date, and if you have a photo of you on your card, does that photo still look like you?
– Are your office’s brochures, flyers and other print marketing looking a little stale and begging for a refresh?
Now that your evaluation is complete, it is time to make a plan… and see that plan through.
Create a budget. List your project priorities. Meet with your team and your design team to strategize, modernize, and freshen up your company’s online and offline marketing to start the new year off as a smashing success.
So, as the song goes, get on the bus, Gus… and set yourself free.
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