How To Be Seen As A Big Fish

… In A Sea Full Of Guppies

Gone are the days that your potential customers are picking up the Yellow Pages and searching for you – the perfect business to solve their problem.

In today’s technology-driven world, with the help of search engines such as Google, Bing and Yahoo, and with connections through social media, businesses are now doing business with companies around the globe. And yes, potential customers within your service area still want to learn more about you.

But, with our technology driven world getting smaller and smaller, how do you get noticed and become the big fish in a sea full of guppies?


The answer comes down to strategy with your branding and marketing and making sure your business (brand) looks and speaks to your viewers like you have the answers to solve their problems.


In addition to this, it is making sure that your business (brand) is keeping up with today’s world (not the world of yesterday).

When businesses search for you online either through search engines or on social media, it is essential that you are polished and look like the superior business over your competitors and that your website is kept up to date and can be easily viewed from the viewer’s mobile devices.



A viewer of your online media will give you 3 seconds – that is all.

3 Seconds to show them visually that you appear to connect with them. After that, you have 30 seconds to portray that you are their solution to their problem through the written words on your website or social media pages. And, in today’s technology driven society, if your website is not sized correctly for viewing on their mobile devices, you are toast. Poof, you have just lost that viewer – that sale.

With this in mind, it is essential to take inventory of how your business appears in today’s technology driven landscape.

And combined with that, take note of how your company appears when compared to your competition. Perform this comparison as if it were through the eyes of your ideal customer.

To help you with this, use a competitive analysis tool such as, “Know Your Why – Positioning Your Brand To Get Noticed”.

After taking inventory of what needs to be changed, make a plan and make the changes necessary.

Holding off will affect your wallet with loss of sales. Don’t hold off and make your move. Become the big fish you were meant to be.


Gina O'Daniel

Gina is an award-winning designer and brand strategist with over 30 years experience in the design industry and has worked with small start-ups to large corporations both nationally and internationally to ensure their logos, business sets, marketing materials, signage, display advertising, social media design and website work together to ensure brand identity and maximize the company's image potential and profit.

Add comment

Follow us

Don't be shy, get in touch. We love meeting interesting people and making new friends.