Each day millions of people all around the world ask “May I have your card?”
Today when designing a card, there is so much information to include in your card’s design – from e-mail to voicemail to mobile phone and 800 numbers, double addresses and domains – that the small business card is a challenge even for the most experienced designers. Information, by necessity, is flowing to the back side.
A business card is a small, portable marketing tool.
The quality and intelligence of information is a reflection on the card holder and his/her company and the business card receiver makes an almost immediate judgment about the card holder and their business. This goes to reinforce that first impressions are everything. In just a second, the receiver will scan your card and decide whether or not they are going to do business with you.
Today I am going to share with you some do’s and don’ts to think about when designing your cards…
- Print your cards at home using perforated paper.
- Use a free template print program that advertises for the print company on the back.
- Use many different font styles.
- Forget to put something on the back of your cards.
- Think of your business as a marketing tool.
- Make it easy for the receiver of a card to retrieve information.
- Minimize the amount of information within reason.
- Consider using the back as a place for more information or to convey a marketing message.
- Make sure that all abbreviations are consistent.
- Make sure that typographic use of upper and lower case is consistent.
To go one step further when designing your cards, here is a step by step guide of the business card process:
- Clarify Positioning:
Review your goals. Review your competitor’s cards. Review what isn’t working with your cards.
- Determine Need:
Who uses the card? What quantity do you need? What is the critical information for placement on the card?
- Finalize Content:
Will there be a tagline on the card? Unify Abbreviations. What professional affiliations need to be added?
- Develop Design:
Develop a color strategy. Use real text. Show actual size. Examine iterations. Consider the back.
- Specify Paper:
Paper weight? Paper Color? Paper Quality?
- Determine the Production Method:
Offset printing? Digital printing? Engraving? Foil stamping? Embossing?
- Manage Production:
Have you heard the saying “dress for the career you want”? This is true for business card as well. Even if you are a small start-up company, consider putting your best face forward and having your card professionally designed. It is a designer’s job to make you look good.