Creativity To The Max!

The Ultimate Creativity Conference – Adobe Max 2016

10,000+ Designers, Developers, Photographers, Videographers, Sound Technicians and more gathered in sunny San Diego for the ultimate creativity Conference – Adobe Max.

A learning, networking and creative environment with the focus on all that is new in the creative industry. This included Usability Design, Responsive Website Design, and the latest in Design, Social Media and Marketing.

The Stage Was Set

It started with a general session filled with talk about growth and the changes that the Adobe programs have gone through since last year’s event. Sprinkled in was sneak peaks on some exciting Beta Programs for the audience to start using before they are released to the public and to talk about what was to come at this year’s event.

The stage was also filled with creatives. Creatives who were there to inspire us to keep evolving in the ever changing tech industry that we are in. These creatives were well known in their industry of expertise. They included: Lynsey Addario (photographer), Janet Echelman (experiential sculptor), Zac Posen (fashion designer) and Quentin Tarantino (Writer, Director). Also on stage was the voices of The Simpsons, where they showcased using Adobe’s Character Animator for real time interaction with the audience.

We attended labs and classes taught be leaders in the industry. We had hands-on learning of the newly released software, discussed challenges owners of business might be faced with, and were shown some tricks and tips to increase productivity.

And Then We Partied

After our minds were filled to the brim with knowledge, exciting hands-on experiences, and intriguing discussions, we all came together to experience art come to life in a party like not other – The Max Bash. Food was a plenty, music was a plenty, and art was a plenty. It was a chance for us to network with others in our field all in a fun, energetic and inspiring environment. After all who couldn’t have a little fun when your dessert is delivered to you on a large serpentine conveyor belt with the bands Mowgli’s and Alabama Shakes music and artist’s sculpture displays were surrounding and all of this taking place on the water’s edge of the San Diego Gaslamp District.

Take Aways

  • The focus should be on usability design and how your customer will experience your website or mobile app on all digital platforms.
  • Responsive, Responsive, Responsive – If your website isn’t responsive, you are losing business.
  • 85+% of your website viewers are experiencing your company on their mobile phones first.
  • Visuals are important – 55% of your website viewers spend less than 15 seconds on your website. The visuals draw them in to want to know more.
  • To sell your services and concepts, you must sell solutions to your website viewers problems.
  • Photography is getting more graphic and design is getting more photo-realistic
  • In your email marketing – be sure you are using alt tags on your images for e-readers who do not display visuals and show text only.
  • Use social media to your advantage. Be playing in the sandbox where your audience is.
  • Print is not dead. People are now bombarded with email. Print is connecting with the audience it is mailed to.

Next year Adobe Max 2017 will be held in the city that never sleeps – Las Vegas. We are counting down the days when we again will be surrounded by creatives, learning what is new and how we can use what we learn to help our customers achieve their branding, marketing and website goals.



Gina O'Daniel

Gina is an award-winning designer and brand strategist with over 30 years experience in the design industry and has worked with small start-ups to large corporations both nationally and internationally to ensure their logos, business sets, marketing materials, signage, display advertising, social media design and website work together to ensure brand identity and maximize the company's image potential and profit.

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