On October 5th through 7th in the bright sunshine of LA, over 7,000 creatives gathered in one place – “THE Conference” of all creative conferences, Adobe Max. And, the team at O’Daniel Designs was there.
For us, the Adobe Max Conference is the best hands-on learning event for the creative industry.
Designers, Developers, Artists, Animators, Videographers and more gathered to talk and learn about the industry we love, live and breathe. We were surrounded by people who “get us” and speak the same language (without having to translate it to human speak).
After settling into our seats at The Microsoft Theater, the theater came alive. Adobe’s CEO, Shantanu Narayen, kicked off the event. He talked about how far Adobe has come building the tools to help us creatives do our jobs easier. Next up were other Adobe Leaders who talked about the new exciting applications that Adobe was unveiling at the conference.
The event’s big celebration was the 25th Anniversary for their program that started it all, Photoshop.
It was fun to go down memory lane. Our O’Daniel Designs Team reminisced about “Photoshopping” for just about 20 of those 25 years.
We heard from Industry Leaders who use Adobe Apps in their every day work life.
Some of these leaders included Brandon Stanton, the creator of Humans Of New York, and Baz Luhrmann, the award winning director who directed many movies including Moulin Rouge.
And we learned from Tim Miller, the director of the upcoming Marvel’s film, Deadpool, on how he used only Adobe Apps to produce what is expected to be the next action movie blockbuster.
We also heard from the Adobe Developers in a very fun session called Sneaks. We saw up close applications in the works that the rest of the world has not yet seen, they listened to us on what applications we wanted to see move forward in production. All of this was emceed by the very funny commedian, Nick Offerman, of the TV show Parks and Recreation who had us laughing through it all.
We were immersed in a creative atmosphere.
We were surrounded by an environment that in between classes and a hands on learning, we were encouraged to express our creativity.
and we met vendors who supported our goals.
And then it was time to party at Max Bash 2015.
And party is what us creatives did. But this was a party like no other party. The theme was futuristic.
Entertainment was all around including the bands Fitz and the Tantrums followed by Cage The Elephant that played in a tent just outside the Staples Center.
There was musical lights that played an electric melody when they were touched.
And just beyond the lights was the Max Giant Wall of Donuts. Where to select your desired doughy dessert, one might have to use an extension arm to collect your desired flavor.
When the event came to a close, our brains were on creative overload.
We are excited to put into practice all of the new apps and training that we experienced for these past few days.
Next year Adobe Max 2016 will be held a little south of LA on the waters of San Diego. We are counting down the days when we again will be surrounded by creatives, learning what is new and how we can use what we learn to help our customers achieve their branding, marketing and website goals.