Your Brand’s Love Language

As Sally Fields said in her memorable Oscar Acceptance Speech – “You Love me. You really, really love me!”

To make the cash register go “cha-ching”, it is imperative that you learn the language of love to make a potential customer’s heart go “pitter-patter” – turning them into customers and have you repeating Sally’s famous Oscar winning speech.

It all starts with visuals, language and time.

Swoon-worthy visuals, heart-grabbing messaging and 30 seconds to be exact. 30 seconds is the amount of time you have to make that first impression about your brand and what your brand has to offer to a potential customer. 30 Seconds is the time you have to grab their attention, put a twinkle in their eye, and compel them to act – even if this is to keep reading and learning more about you and your brand.

 

No matter how wonderful your product or services are, or how polished your sales team, the visuals and verbal language used to express what your company offers and how well you do it must be polished, on brand, and inviting. This “language of love” must lead you to your “first date”. In other words, you must look visually stylish and hold an intelligent conversation with the viewer – your potential customer – to compel them to want to get to know you and maybe grab a cup of coffee (i.e., date you).

Your brand’s love language should be used everywhere your potential customer will encounter your brand, both online and offline.

 

This includes your printed materials such as brochures, fliers and business cards, along with your online presence including your website and social media pages. Be consistent and most importantly stay in the essence of your brand.

For tips on creating eye catching visuals check out are article , It’s All About That Face.

Below are some tips to help you write your head-over-heels, heart-grabbing sales messaging:

  1. Write an attention-grabbing headline that evokes curiosity and pulls your reader in to learn more.
  2. Don’t just write about your product’s features and benefits. Tell a story. People see themselves in stories.
  3. Focus on how your product or service offering can solve your reader’s biggest problem or relieve their pain.
  4. Focus on the outcomes and express results others have experienced who have worked with you.
  5. Include testimonials and raves from your customers.
  6. Showcase what your reader will receive when purchasing your product or service. Be sure to mention bonuses if you are offering them.
  7. Invite them to take action – such as “buy now” or “register now”. If something is time-sensitive, think about including a limited-time offer.

Once you have written your sales messaging, but before sending it to print or publishing it on your website, don’t forget to review it. And furthermore, review your sales messaging on a regular basis and make adjustments as needed.

By keeping these tips in mind, and using attractive, compelling visuals, you will find your potential customers swooning and you saying, “You Love me. You really, really love me!”

Gina O'Daniel

Gina is an award-winning designer with over 29 years experience in the design industry and has worked with small start-ups to large corporations both nationally and internationally to ensure their logos, business sets, marketing materials, signage, display advertising, social media design and website work together to ensure brand identity and maximize the company's image potential and profit.

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