BRAND BLOG
CREATING
sparkle
BRANDS THAT
News, Tips, Tidbits & musings
to move brands forward
The Taylor Swift Effect: Lessons For Modern Marketing & Brand Strategy You don’t have to be a “Swiftie” to appreciate the impact of Taylor Swift on the music industry and beyond. As the clock ticked down to 2am on the release of her highly anticipated (surprise! double) album “Tortured Poets Department,” the marketing world was […]
READ THE LATEST
the latest
popular posts
TRENDING
The Taylor Swift Effect: Lessons For Modern Marketing & Brand Strategy You don’t have to be a “Swiftie” to appreciate the impact of Taylor Swift on the music industry and beyond. As the clock ticked down to 2am on the release of her highly anticipated (surprise! double) album “Tortured Poets Department,” the marketing world was […]
A Clash of Creativity – My Ultimate Comparison and Unfiltered Opinion. As a brand strategist and graphic designer, I’ve been asked multiple times over the years, “What are your thoughts on Canva or Adobe Express?”. And, for years my answer was always – neither, until now. With over 30 years of experience in the design […]
Super Bowl Sunday: Where Branding and Football Collide! Unless you have been living “off-the-grid” or “under a rock” you know that “The Big Game” ie. “The Super Bowl” is this Sunday. I’m married to a huge sports fan, he watches all the games, knows stats about all the teams and participates in fun office pools. […]
Grab our jerseys, embrace the power of positivity, and kick it like Ted Lasso in the game of branding!
Lights, camera, and a dash of pizzazz! It’s showtime for your brand as we dive into the magical world of love languages.
Or should we say, “Does Your Customer Experience Need a Party Hat or a Confetti Cannon to Make It Pop?”
hello there!
I'm Gina O'Daniel.
I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.
I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way.
friends don't let friends brand alone.
I believe