Category Archives: SEO/SEM

To Yext..Or Not to Yext…

That is the question asked by many of us that perform Search Engine Marketing, and one that has been debated mostly to “no” side until recently. This article introduces Yext, discusses its features, offers pros and cons, and describes how you can use this service to improve your company’s visibility in search engines. What is…

Why SEO Isn’t Everything

Yes, you read that correctly, SEO isn’t everything. Imagine this common scenario…. Company A spends a large amount of money on Search Engine Optimization because they have been told it would be the answer to attracting more customers.  True, SEO can lead them to the water, but will it make them take a drink?  The…

Leverage AddThis to Improve Your Web Site Traffic

At least once a week, we are asked by our clients, “How can I get more traffic to my web site without using Pay Per Click marketing? One of the easiest and most cost effective ways to do that is have your web site visitors share your web site content on their social networks. This article describes how…

A #1 Google Ranking Doesn’t Always Get Results

Yes, you did read that correctly.  You may have achieved your ultimate goal – the number one placement on Google.  Is it getting the results you had hoped?  Is your phone ringing or Inbox being filled with people seeking your services?  If not, there may be a very good reason for that.  Below are some…