There is more to building a brand than a logo or website. Yes, those are important, very important, but to best achieve your business vision, you have to have a plan – a brand blueprint to know where to start and how best to get there. Building a brand is like building a house. Like…
As designers we anxiously await every year the unveiling of Pantone’s Color of the Year. You see, this color will be the “It” color for the coming year. You will see it on the runway, used in interiors and yes, you will even see it in marketing. If you haven’t heard the news, the color…
Yes, you read that correctly, SEO isn’t everything. Imagine this common scenario…. Company A spends a large amount of money on Search Engine Optimization because they have been told it would be the answer to attracting more customers. True, SEO can lead them to the water, but will it make them take a drink? The…
You have chosen your designer, are ready to go for designing your new brand identity and then your designer asks, “What colors do you like?”. This question can stop many people in their tracks and make them think. You want your company colors to relates to your clients, draw new clients to you, but you also…
